5 Steps To Improving Your Online Presence

As an independent artist, it’s important to have a strong digital presence but maneuvering this space can seem like a daunting task. This guide will provide some basic tips to help you maximize your online presence!

1. Define Your Brand & Identify Your Audience

What makes you unique? What’s authentic to you? Determining your brand and how you stand out as an individual is important for any artist. Try focusing on three areas:

  • What are you most passionate about?
  • What are you best at?
  • What will make you money?

Once you’ve answered these three questions, you should have an answer that encompasses all three – this point of intersection is your brand in the most basic form. You can then think about what parts are unique and separate you from other artists in a similar category.

Source: 2001 Jim Collins. Originally published in the book “Good to Great: Why Some Companies Make the Leap… And Others Don’t.”

Now that you know your brand – who does it cater to? Which group(s) of people listen to your music? For example, if you’re a mumble rapper that likes to rap about high school days, your audience is likely teenagers. Identifying your audience is important for you to be able to adapt your content to what your listeners would like to see.

2. Choose The Right Platforms & Research, Research, Research!

Now it’s time to decide which social media platforms you’d like to have a presence on. Lucky for you though, it’s relatively simple to create accounts on multiple platforms and use tools to send one post to more than one platform. Make sure that you make every decision with your audience in mind – for example, if your listeners are ages 40 and up, Facebook would be a suitable platform to reach them through.

While you’re researching, try to find accounts that have a similar brand/audience or who you aspire your account to look like and try to see what they’re doing to keep their audience hooked. What types of content do they post? What do they talk about? This can help guide you when you’re creating your social media content – though you have to ensure that yours is still original.

3. Create Content

Time to create content that aligns with your brand and is catered to your audience. Pro tip: Plan ahead! It’s really important to plan your posts in advance to make sure you do not run out of content but also so you’re not stressing about posting on the same day.

While you’re thinking ahead – consider the different types of posts you want for each platform. For example, if you’re using TikTok, you know you’ll need to create videos. Think about the frequency of posts as well – what days of the week will you be posting and what type of content on each day?

Tip: Finding templates can be helpful!

4. Be Social!

Just creating your account and posting isn’t enough – you have to attract people to your page too. One way to do this is by actually being social on social media. You can support other independent artists by sharing their posts or commenting on posts you like. Make sure you’re also actively responding to any comments or messages you receive too!

5. Track Your Results

This step is often forgotten but it’s important because you can’t improve if you aren’t paying attention to the success of your account. Try asking questions such as: How many followers am I getting per week? Which posts have received the greatest response?

Paying attention to key metrics will allow you to either keep doing what you do well or adjust and try something new to see if you’ll get a better reaction!

Extra tip:

Don’t forget to add posts to stories and include popular #hashtags!